Why you should brand your workwear

Jeff Bezos, founder of Amazon.com, defined branding as “what other people say about you when you're not in the room,” and when it comes to workwear, that’s absolutely spot on. If you have engineers or delivery people - indeed, anyone who goes out to see customers - they are representing your company, just as much as reception staff or sales staff in your store, and it’s absolutely vital that they look the part.

Your branding and marketing aren’t just your logo, a cute font or some nice colours on your website. They cover everything about your business, from how you answer the telephone to the way your staff are dressed for work, and if you have a uniform, that can give a particular impression of your business, too. Everything about your business is your marketing, and everything about your business is part of your branding.

Customers see a clean, tidy, smart, properly branded uniform and immediately feel reassured that your business is professional and that they can expect a certain level of service from you. Not only that, but a branded uniform in your company colours can reinforce and build your brand, adding that all important instant recognition, just the way anyone reacts when they see well-known brand logos and colours from companies such as Nike or Coca-Cola.

Additionally, the right uniform can build the feeling of being part of something, of being a team, for your staff. Smart work clothing makes people feel good. It makes them feel professional, and can put them in the right frame of mind to know that they are at work and that their focus needs to be on the job that they need to do, as well as helping them at the other end of the work day to draw a clear line between work and their home life, by removing the uniform and knowing that they can relax.

Buying a staff uniform should always be about creating that professional impression, and never about simply buying cheap clothing items. Here at Total Workwear, we offer the highest quality clothing from the likes of Portwest and Helly Hansen, and we can brand each and every piece of clothing with your company logo, so you know that you create the right impression, first time and every time.